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Intermec Names Martyn Broadhead as UK and Ireland Country Manager

28th July 2010 Reading, UK

For information:

Dominique King

Waggener Edstrom Worldwide
Phone +44 (0) 207 632 3800

Intermec, Inc. today announced Martyn Broadhead as the new Country Manager for the UK and Ireland. Broadhead will drive leadership of the UK Sales, Service & Support teams and is tasked with growing market share through Enterprise sales and accelerated Channel development. He will report to Ian Snadden, Intermec Vice President of Europe, Middle East and Africa (EMEA).

“Martyn has accomplished excellent results in our marketplace, both in direct and channel sales,” said Snadden. “I’m confident his leadership experience and the strong general management skills he brings to the team will result in great success as he works to grow our already strong market position and further enhance our relationships with both customers and partners across the UK & Ireland.”

Broadhead comes to Intermec with nearly 20 years of executive leadership experience in both established and start-up business environments. His diverse skill set includes experience in corporate strategy, sales, marketing, operations and running P&L. He has held various senior management positions including Managing Director at Blackroc Distribution, UK Sales Manager at Datalogic UK, and more recently Sales & Marketing Director and Managing Director roles within the Solarsoft Group.

“I’m extremely excited about the growth opportunity for Intermec in the UK&I markets, I’ve followed the company’s progress and believe the unique combination of its class leading products, innovative people, robust channels and deep industry expertise offers huge potential” Broadhead said. “I look forward to providing a fresh perspective and delivering even stronger results for Intermec in the future.”

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About Intermec
Intermec Inc. (NYSE:IN) develops and integrates products, services and technologies that identify, track and manage supply chain assets and information. Core technologies include rugged mobile computing and data collection systems, bar code printers, label media, and RFID. The company’s products and services are used by customers in many industries worldwide to improve the productivity, quality and responsiveness of business operations. For more information about Intermec, visit or call 800-347-2636.

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